Genuity Website Lanch
Monsanto Company is a leading global provider of technology-based solutions and agricultural products that improve farm productivity and food quality. At Momentum, I acted as the Digital Creative Director for the Monsanto creative team, helping lead the launch of new Genuity brand and the digital touchpoints for farmers and media.
The Genuity Brand is the new family of trait innovations for corn, soybean, cotton and specialty crops from Monsanto. The Genuity brand is known for its breakthrough trait technology, “helping farmers do what they do, even better.” Genuity’s goal is to help farmers achieve maximum yield and reduce the number of natural resources required to plant, grow and harvest crops.
As the Creative Director, I was responsible for managing every digital facet of the Genuity program. I had a counterpart CD that handled all traditional media (print, TV, radio, direct mail) but when it came to the website, email marketing, banners, and trade show kiosks, it all fell in my court. I handled site architecture, user flow, content development, art direction, flash animation, and vendor management for the launch of the new Genuity.com The site map, containing over 80 pages, also includes literally hundreds of granular content items, including Questions and Answers, testimonial data, news, video, events, and promotions.
I did enjoy the challenge of learning so much content for this particular brand. The defunct pre-med student still enjoyed biology and science, so learning about bioengineering and plant science in a short time span was stressful but rewarding.
Creative Director - Hafiz Huda
Art Direction - Hafiz Huda
Information Architecture - Hafiz Huda