Amazon Go

Brand Design & Marketing

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There’s so much that happened during my tenure at Amazon Go. I came on board right before the store went public in Seattle in early 2018. I lead the Brand Design team that focused on all visual design and brand voice content throughout the store experience. From the color entry gate bars and wayfinding signage to the month marketing poster and out-of-home campaigns. The store grew from a single store to many across four cities. I truly loved the work we did and how much content we produced for such a small team.

I know, this page is too long and I should break it up a bit. I’ll get to that soon.

Creative Director - Hafiz Huda

Associate Creative Director - Julie Kline

Art Directors - Jenna Beck, Fred Carriedo, Jenne Webster, Dana Deininger 

Designer - Joshua Ford

Amazon Go

Marketing and Advertising

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Campaign concepts from Q4 2018. I loved this color series.

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Concepts for the NYC launch campaign leveraging more of the gold color bar found on the exterior of all stores. I also liked the bold typography that was being explored.