American Express / Delta
Get More Miles
I was the Digital Creative Director, responsible for this unique program with American Express® and the Delta SkyMiles credit card. At the time, Delta was going to acquire Northwest Airlines which meant the old WorldPerks program was going away. It was our job to educate the members of the Worldperks program and those Visa cardholders to convert over to American Express.
Through a tight collaboration between the New York and St. Louis Momentum offices, we were tasked to build a creative platform that incites application of the Delta SkyMiles Credit Card by leveraging the Delta customer benefit of “World’s Largest Airline” and the key product benefit of ”Redeem for Any Seat, Any Time.” Plus the Delta Skymiles Credit Card is the ONLY CREDIT CARD that can earn you more miles on the Worlds largest Airline.
My initial concept revolved around this edutainment thematic that mimicked old 1950’s educational films. “Your World and SkyMiles” or something. The classroom thematic, chalkboard, and spinning globe interface. It was a bit too silly for the American Express, so the next round was a lot slicker. I had to make sure the aesthetic matched up with the television spots created by Digitas.
The site featured an instant-win game powered by ePrize but my team handled the front-end design work and flash development. I managed the creative team and acted as an art director and information architect as well.
Creative Direction, Art Direction, UX / Site Architecture - Hafiz Huda
Art Director - JR Gaines