Amazon - Enhancing the Retail Browse Experience

For almost five years, I managed a large group of designers at Amazon Creative Services. The largest team of designers and art directors focused on retail marketing and improving the browse experience on When I took the role in 2012, much of Amazon was limited to a restrictive CMS for merchandisers to build out pages and retail events. One of the key initiatives was looking for opportunities to enhance the browse experience and to elevate the Amazon brand, attract additional brands, and drive discovery through our top tier category pages.


The following is a collection of some editorial photography, store-front redesigns, and content planning docs used to support major retail events or store launches. When the team was smaller, I worked with business teams for seasonal planning, wireframing, photo shoot planning, and page mock-ups. As the team grew, my lead art directors owned various verticals and categories that required more editorial content. The work here spans multiple years and categories.

Creative Director - Hafiz Huda

Associate Creative Director - Hope Jata

Art Directors - Jill Denkmann, Bitzy Mitchell, Marcellus Neel, Annette Rotz

© 2019 Hafiz Huda & Birne LLC.


Contact me for further information regarding my work or future collaborations. 

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Seattle, Washington